When Cappella Chaplaincy approached us, they were pioneering online chaplaincy, which presented unique challenges. As early innovators, they needed to establish credibility in a space where traditional face-to-face interaction had been the norm. They grappled with how to translate the inherently personal and intimate nature of chaplaincy work to a digital environment without losing its essence.

The organisation needed a brand that delicately balanced spiritual elements with professional service delivery, appealing to diverse audiences seeking support. Additionally, they required a user-friendly website that would serve not merely as an information resource but as their primary service platform.