The Hope Centre approached us with complex communication challenges stemming from their diverse service portfolio. Their existing brand had evolved organically as the organisation grew, resulting in inconsistent visual representation across different programs. This fragmentation made it difficult for community members to recognise the full scope of their work and the connections between initiatives.

Additionally, each program served different demographic groups with distinct needs, requiring communication that could resonate with various audiences while maintaining a cohesive organizational identity. The charity also faced the challenge of clearly articulating their impact across multiple programs to supporters, potential funders and the wider community.